What does it mean to send red envelopes?
In recent years, the act of “sending red envelopes” has appeared frequently on social networks and in real life, especially during festivals, celebrations or special occasions. So, what does “giving red envelopes” mean? What are its forms and the cultural connotations behind it? This article will give you a detailed analysis based on the hot topics and hot content on the Internet in the past 10 days.
1. The definition of sending red envelopes

Sending red envelopes, as the name suggests, means putting a certain amount of money in a red envelope or other packaging and giving it to others. This custom originated from traditional Chinese culture and was originally used to express blessings, joy or thanks. With the development of the Internet, electronic red envelopes have gradually become popular and become an important way of social interaction for modern people.
2. Common scenarios for sending red envelopes
According to the hot topics on the Internet in the past 10 days, the scenarios for sending red envelopes mainly focus on the following aspects:
| scene | Description | Popular cases |
|---|---|---|
| holiday celebrations | During traditional festivals such as the Spring Festival and Mid-Autumn Festival, relatives and friends send red envelopes to each other to express their blessings. | The amount of Spring Festival red envelopes hits a new high, and electronic red envelopes become the mainstream |
| Wedding happy event | When a couple gets married, guests send red envelopes to express their congratulations | The amount of a celebrity’s wedding red envelope was exposed, triggering heated discussions |
| business activities | Companies use red envelopes to attract users to participate in promotions or brand interactions | An e-commerce platform’s “618” red envelope event flooded the screen |
| social interaction | Red envelopes are distributed in WeChat groups and Moments to enliven the atmosphere. | An Internet celebrity gave out red envelopes during a live broadcast, and fans rushed to buy them |
3. The cultural connotation of giving red envelopes
Sending red envelopes is not only a transfer of money, but also carries rich cultural significance:
1.Blessings and celebrations: Red symbolizes good luck in Chinese culture, and red envelopes convey good wishes to the recipient.
2.favors: Red envelopes are a way to maintain interpersonal relationships and embody the traditional concept of "reciprocity".
3.Number meaning: The amount of the red envelope often contains special numbers (such as 6, 8, 9), which means success, wealth or longevity.
4. The rise of electronic red envelopes
With the popularity of mobile payments, electronic red envelopes have become a hot topic in recent years. The following is the relevant data of electronic red envelopes in the past 10 days:
| platform | Activities | Number of participants | Red envelope amount |
|---|---|---|---|
| Dragon Boat Festival red envelope activity | Over 100 million people | Average 5 yuan/person | |
| Alipay | 618 promotional red envelope | 80 million people | Total amount 1 billion yuan |
| Douyin | Live red envelope rain | 50 million people | Maximum single game is 1 million |
5. Things to note when sending red envelopes
Although sending red envelopes is a common social behavior, you should also pay attention to the following points:
1.Moderate amount: Choose an appropriate amount based on the relationship and occasion to avoid comparison or over-spending.
2.Appropriate occasion: In formal occasions, the packaging and delivery method of red envelopes must comply with etiquette.
3.Electronic red envelope security: Be wary of fake red envelope links to avoid leaking personal information.
6. Summary
Sending red envelopes, as a way of socializing that combines tradition and modernity, not only reflects cultural inheritance, but also demonstrates technological innovation. Whether it is a physical red envelope or an electronic red envelope, the core is to convey emotions and blessings. In the future, with the further development of technology, the form and function of red envelopes may change more, but the cultural connotation they carry will remain unchanged.
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