Which brand of underwear is best to join? Analysis and franchise guide of popular underwear brands in 2023
With the improvement of women's health awareness and consumption upgrade, the underwear industry has continued to grow in recent years and has become a popular choice for franchise entrepreneurship. This article will combine the hot data of the entire network in the past 10 days to analyze the underwear franchise brands worthy of attention in the current market and provide structured data reference.
1. The latest trends in the underwear industry in 2023
According to recent network hotspot monitoring, the following trends deserve attention:
| trend category | Specific performance | heat index |
|---|---|---|
| Healthy and comfortable | Demand for wire-free and zero-pressure underwear surges | ★★★★★ |
| Technology empowerment | Smart wear, temperature control and adjustment functions | ★★★★ |
| The rise of national tide | Local design brands are favored by young people | ★★★★ |
| sustainable fashion | Underwear products made of environmentally friendly materials | ★★★ |
2. Recommendations for popular underwear franchise brands
Based on factors such as brand awareness, franchise policies, market feedback, etc., the following high-quality franchise brands are selected:
| brand name | Positioning | Franchise fee range | Advantages | Recent popularity |
|---|---|---|---|---|
| Ubras | Comfortable seamless underwear | 100,000-200,000 | Ouyang Nana’s endorsement, an online explosion | ★★★★★ |
| Inside and outside NEIWAI | Mid- to high-end simplicity | 200,000-300,000 | Faye Wong is the spokesperson and has a strong sense of design. | ★★★★ |
| Jiaouchi | Technical functional underwear | 150,000-250,000 | Black technology fabrics, youthful | ★★★★ |
| Admiration | Mid- to high-end mature | 300,000-500,000 | 25 years of industry experience | ★★★ |
| Manifen | mass market | 80,000-150,000 | High cost performance, mature channels | ★★★ |
3. Key indicators for franchise brand selection
When choosing an underwear franchise brand, it is recommended to focus on the following dimensions:
| Assessment Dimensions | Premium standards | weight |
|---|---|---|
| brand awareness | Celebrity endorsement/high internet reputation | 25% |
| Product competitiveness | Patented technology/differentiated design | 30% |
| Franchise policy | Return guarantee/training support | 20% |
| profit margin | Gross profit margin ≥50% | 15% |
| supply chain stability | Own factory/stable cooperation | 10% |
4. Things to note when joining
1.field trip: Must visit brand direct stores to understand the actual operation conditions
2.Contract review: Focus on exit mechanisms and regional protection clauses
3.market test: It is recommended to conduct small-scale test sales in the target area first.
4.Inventory management: Choose a brand that provides a smart replenishment system
5.Online empowerment: Priority will be given to brands with mature e-commerce operation systems
5. Sharing of successful franchise cases
Based on recent interviews with franchisees, we compiled data on typical successful cases:
| city level | Brand | Investment amount | Payback cycle | average monthly profit |
|---|---|---|---|---|
| New first-tier cities | Ubras | 180,000 | 8 months | 25,000-30,000 |
| third tier cities | Jiaouchi | 150,000 | 10 months | 18,000-22,000 |
| County seat | Manifen | 100,000 | 12 months | 12,000-15,000 |
Conclusion:
The underwear franchise industry is in a period of rapid development. Choosing a brand that conforms to the trend of health and comfort and has product differentiation is the key. It is recommended that entrepreneurs combine their own financial strength and target market characteristics to choose a brand that provides a complete franchise support system. Recently recommended special attentionTechnology functional typeandNo sense of comfortUnderwear brands, these two segments are growing the fastest.
(Note: The above data collection time is October 2023. The specific franchise policy is subject to the latest official brand information)
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