Title: Revealing the "Comfort Revolution" that will be hotly discussed on the Internet in 2023 - How Ubras underwear brand leads the new trend of women's health
In the past 10 days, social media and e-commerce platforms have been flooded with one keyword——"No size underwear". As a leader in this field, Ubras has once again become the focus of the female consumer market with its subversive design concept and precise marketing. This article will combine hotspot data from the entire network to deeply analyze Ubras’ popular logic and industry trends.
1. Data tracking of hot topics across the entire network (X month X day - X month X day, 2023)
| Platform | Hot search keywords | amount of discussion | Associated brands |
|---|---|---|---|
| #workplacewomenUnderwearFreedom# | 230 million | Ubras, inside and outside | |
| Douyin | “Review of Seamless Underwear” | 180 million plays | Ubras owns 72% |
| little red book | “Sports Bra Recommendation” | 450,000 notes | Ubras, banana |
2. Analysis of the core selling points of Ubras’ popular products
| Product series | technological breakthrough | Consumer evaluation keywords | Repurchase rate |
|---|---|---|---|
| Clouds have no size | 3D molding process | "Zero restraint" "breathable" | 68% |
| Sports support series | Honeycomb decompression structure | "Shockproof and not sweaty" | 54% |
| Exclusive line for teenagers | Organic cotton + no steel ring | “Mom, feel free to choose” | 41% |
3. Insights into industry trends and consumer behavior
According to the latest e-commerce data:The annual growth rate of the comfortable underwear market reaches 37%, of which Ubras contributed more than 40% of the increase. Worth paying attention to are:
1.Scene breakdown: The demand from home to sports scenes is clearly differentiated, and the search volume of night wear categories soared by 210% year-on-year.
2.material revolution: The transaction volume of new products containing natural mulberry silk and cooling fiber is 5.8 times that of ordinary models.
3.Values Marketing: The brand jointly launched the #MyBodyMyDefinition# topic with China Women’s Newspaper, and the number of interactions in a single day exceeded 5 million.
4. Samples of real consumer feedback data
| age group | Core demands | Satisfaction | Typical evaluation |
|---|---|---|---|
| 18-25 years old | Invisible and traceless | 92% | “Wearing tights is no longer embarrassing” |
| 26-35 years old | Health support | 87% | “Can be worn comfortably even during breastfeeding” |
| 36-45 years old | Anti-aging design | 79% | "Shoulder straps no longer cause wrinkles" |
Conclusion:When underwear is no longer just a decoration, but a carrier of women's self-care, Ubras uses"Technology + Humanities"The dual innovation is rewriting the industry rules. The latest financial report shows that its online market share has reached 28%. This consumption upgrade of "comfort and freedom" may have just begun.
check the details
check the details
en
