What kind of underwear do celebrities wear? Inventory of hot topics on the Internet in the past 10 days
Celebrities’ outfits have always been the focus of public attention, especially underwear, sports bras and other styles that frequently appear in hot searches. This article will combine the hot topics on the Internet in the past 10 days, take stock of celebrity underwear wearing trends, and attach structured data analysis.
1. Recent hot searches for celebrities’ underwear styles
| star name | event keywords | Hot search date | Platform popularity index |
|---|---|---|---|
| Yang Mi | Black lace underwear worn outside | 2023-11-05 | 120 million |
| Dilireba | Sports bra fitness photos | 2023-11-08 | 98 million |
| Yu Shuxin | Controversy over see-through inner wear | 2023-11-10 | 75 million |
| Lisa | Underwear brand spokesperson | 2023-11-12 | 150 million |
2. Analysis of popular underwear brands and styles
According to search data on e-commerce platforms and social media, the following brands and styles have received the most attention recently:
| brand name | Main style | Associated stars | search growth rate |
|---|---|---|---|
| Victoria's Secret | Lace seamless series | Yang Mi, Angelababy | +65% |
| NEIWAI | Comfortable model without wire rims | Zhou Dongyu | +48% |
| Lorna Jane | high impact sports bra | Dilireba | +120% |
| La Perla | Luxurious silk series | Liu Wen | +32% |
3. Hot topics of discussion among netizens
1.The trend of wearing underwear outside: Yang Mi’s style of black lace underwear paired with a suit in the variety show triggered a craze of imitation, and the related outfit tutorial videos were played more than 50 million times.
2.The battle between comfort and beauty: The wire-free underwear brand endorsed by Zhou Dongyu triggered a discussion on "whether women need to sacrifice comfort for beauty." The Weibo topic has been read 340 million times.
3.Sports bra professionalism: Fitness bloggers pointed out that the sports bras worn by some celebrities are not supportive enough and may cause sports injuries. The relevant popular science content has been forwarded more than 100,000 times.
4. Forecast of underwear consumption trends
According to recent data analysis, the underwear market may show the following trends in the future:
| Trend type | Specific performance | Potential growth space |
|---|---|---|
| Function breakdown | Demand differentiation for sports/daily/sleeping underwear | Expected annual growth of 25% |
| sustainable materials | Increased application proportion of biodegradable fabrics | Market size reaches 8 billion yuan |
| Smart wear | Underwear with health functions such as heart rate monitoring | Technology maturity needs to be improved |
5. Commercial value brought by star effect
Take Lisa’s new endorsement of the French high-end underwear brand as an example. On the day of the official announcement:
- The number of visits to the brand’s official website increased by 800%
- Tmall flagship store sold out time of the same style: 2 hours and 14 minutes
- The purchase price in the secondary market increased by 300%
Data shows that the average price premium of the same style of underwear for celebrities is 3-5 times that of ordinary styles. However, it also faces the controversy that "celebrities wear good-looking clothes and amateur buyers show off".
Conclusion:
Celebrity underwear style has evolved from a simple fashion topic to a comprehensive social issue covering women's awareness, physical health, and consumer culture. In the future, when brands choose spokespersons, in addition to considering the traffic effect, they also need to pay attention to the fit between the product and the celebrity image in order to achieve long-term commercial transformation.
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