How to make a promotional video: a guide to the entire process from planning to finished film
In the era of information explosion, promotional videos have become an important tool for companies, institutions and even individuals to display their brand image and convey core values. Whether it is product promotion, event warm-up, or image building, a high-quality promotional video can quickly catch the audience's attention. The following is an integration of promotional video production techniques and hot content that have been hotly discussed on the Internet in the past 10 days. It is combined with structured data to present you with a complete production process.
1. Five core steps of promotional video production
| steps | Key content | Time-consuming proportion |
|---|---|---|
| 1. Planning and scripting | Clarify target audience, core information, and creative highlights | 20% |
| 2. Preliminary preparation | Location scouting, actor/prop arrangement, storyboard design | 15% |
| 3. Shooting Execution | Lens composition, lighting control, multi-angle material collection | 30% |
| 4. Post-production | Editing, color grading, dubbing, special effects synthesis | 25% |
| 5. Publishing and promotion | Platform adaptation, data monitoring, optimization iteration | 10% |
2. Recent popular promotional video technology trends
According to data analysis from Douyin, Bilibili and other platforms, the following elements can significantly improve the communication effect of promotional videos:
| Technique/Style | Application scenarios | Heat Index (1-5) |
|---|---|---|
| One shot to the end | Product display, brand story | 4.8 |
| AI generated screen | Concept visualization, low-cost production | 4.5 |
| Vertical short video | social media placement | 4.7 |
| interactive story | Education and training, game promotion | 3.9 |
3. 4 tips for low-cost production of promotional videos
1.Utilize template resources: Use preset templates from tools such as Canva and Cutout to save design time.
2.Mobile phone shooting optimization: With a stabilizer and an external microphone, the picture quality can be improved by 40%.
3.Free material library: Pexels and Audionautix provide copyright-free video/audio materials.
4.AI auxiliary tools: Runway ML can realize automatic keying, and Descript supports voice-to-subtitle conversion.
4. Suggestions on matching the duration of the promotional video with the platform
| platform | optimal duration | prime release time |
|---|---|---|
| Douyin/Kuaishou | 15-30 seconds | 18:00-22:00 |
| WeChat video account | 1-3 minutes | 12:00-13:00 |
| Station B/YouTube | 3-8 minutes | weekend morning |
5. Common Misunderstandings and Solutions
•Problem 1: Information overload→ Solution: Follow the principle of “1 core + 3 highlights” and delete redundant content.
•Problem 2: The pace is slow→ Solution: Add a strong visual impact picture in the first 5 seconds.
•Problem 3: Low conversion rate→ Solution: Add a clear call to action (CTA) at the end.
Through the above structured data and practical suggestions, even novices can quickly master the essentials of promotional video production. Remember, a good promotional video does not lie in technical stacking, but in whether it can accurately convey the brand soul through visual language.
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